About Simone

A patient guide for a changing digital world.

Technology should not make you feel small. Good teaching should leave you feeling more capable than when you arrived.

Portrait of Simone, founder of Eleven84 CollectiveSimone, Founder and Educator

The person behind E84

Hi, I’m Simone.

I make complicated ideas feel human.

I am the founder of Eleven84 Collective, a creative agency now building its foundation through practical AI education.

I saw how quickly AI entered everyday life and how many people were expected to understand it without anyone slowing down to teach them. Too much of the conversation was filled with jargon, hype, and fear.

I wanted to create another kind of space. One where you can ask a basic question without feeling embarrassed. One where safety matters as much as convenience. One where every click is shown and every new term is explained.

You will not see me pretending AI has every answer. You will see me helping you understand what these tools can do, where they can go wrong, and how to decide when they are useful for you.

How I teach

Clear. Practical. Honest.

Every lesson is designed around three promises.

No assumptions

We start where you are.

You do not need a technical background or a special vocabulary.

Real examples

We learn by doing.

Lessons connect to emails, planning, safety, documents, family life, and daily decisions.

Healthy skepticism

We check the answer.

AI can be useful and still be wrong. I will teach you how to notice the difference.

The bigger vision

Education first. Community next.

Eleven84 Collective is building an online library of trustworthy lessons before expanding into courses and community education. The questions viewers ask today will help shape the programs E84 offers tomorrow.

For now, the goal is simple: make one person feel more confident using AI than they did yesterday.

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